44th Parl. 1st Sess.
May 13, 2022 10:00AM
Mr. Speaker, I am not sure what the hon. member is getting at. Misinformation and disinformation are endemic on social media platforms. It is much broader than telling a lie. I do not know that I can encompass that in a very brief answer to the hon. member. I think he knows that. I think he knows that we are having difficulty as a society acknowledging what is truthful.
We could take a look at what has happened on COVID-19 and the anti-vax movement. We could take a look at climate change and see the misinformation and disinformation out there, when there is scientific consensus on those types of issues. There is no check against it, seemingly, on Meta, Twitter, Google and other companies, so we are going to rely more heavily on local journalism and national journalism, the media in general, to ensure that Canadians have access to accurate information.
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Mr. Speaker, I am pleased to see more members in the House and I will continue my speech.
In such vast territories, it is hard to cover local news properly. Imagine how much time it takes journalists to travel around, especially when they are alone.
The reality is that local media are not covering all of the news anymore. The media can no longer rely on ad sales, which are plummeting. The share of ad revenue that traditionally went to news organizations is dwindling year after year, and the big print and broadcast ad contracts are no longer going to news organizations, but rather to companies like Google and Facebook. News organizations are losing out on revenue streams, and many have been forced to close.
What is most alarming is that the lack of local news and feedback will hurt society as a whole. Knowing what is going on in the community is a fundamental part of democracy.
I can provide the figures for how advertising money is allocated these days. I will also give some arguments in support of taking a strong stance against giants like GAFAM.
The government has failed to impose regulations for far too long. If it thought that web giants like GAFAM would regulate themselves and be sensitive to our small communities, it was wrong. No matter what the web giants may say or do, their actions are motivated by greed, a bit like the oil companies, who care only about making a profit for their shareholders.
It takes courage to act. We saw what happened in Australia and the consequences of that. These companies have known our perspective on this for a long time, and they are well aware of the path they need to take. They no longer have a choice. There has been a lot of pressure for a long time. If we pass this bill quickly, they will no longer really have a choice. Either they get on board, or the government will get involved.
Why should ordinary people care about the passage of this bill? They should care because it affects them. We first need to realize that journalists make an invaluable contribution. Day after day, they do a tremendous job even though they do not always have proper funding. Their future is uncertain and, for them, every day counts.
Local media is increasingly important to our regional and rural communities. Local media and newspapers are the heart of the regional media ecosystem. Reporting on the stories of local people, or issues that affect them, requires journalists who are present in those communities, who live the community's experiences.
From sports and arts stories to investigative reports and the fight against corruption, local media issues are a particularly important part of the lives of people in these communities. Simply put, if web giants like GAFAM share news on their platforms, it is because they are getting something out of it. They are profiting handsomely, and unfairly, off all the people who write the news. They are shamelessly exploiting the news.
We need to take matters into our own hands, because playtime is over. Web giants do not have the same journalistic rigour. To maintain a healthy environment with a variety of opinions and the ability to distinguish truth from falsehood, we must allow professional journalists to continue to do their work, and give media companies a chance to regularly show us the product of that diligent work. That needs to happen everywhere, not just in major cities.
Facebook and Google are not going to send a reporter to cover a Russell Cup win by the Ville-Marie Pirates or the Temiscaming Titans. They leave that to CKVM, TV Témis, RNC Média and TVA Abitibi-Témiscamingue.
Facebook and Google are not going to send a reporter to ask Rouyn-Noranda municipal authorities about construction delays for the aquatic facility. They leave that to the Rouyn-Noranda paper, Le Citoyen.
Facebook and Google are not going to cover all the Amos festivals. They leave that to MédiAT, CHUN FM, TV Témis and Abitibi-Ouest community television with Gaby Lacasse.
In Abitibi-Témiscamingue, Radio-Canada is the one that gets the local MP on air for an interview to keep him accountable and let people know what he is doing.
The media crisis hit print media in Abitibi-Témiscamingue hard. As recently as 2017, our paper, Le Citoyen, still had 15 or so reporters covering our territory. Now the local weekly has just five of them left, and the content has been affected too.
The 60-page papers that used to be on every doorstep have thinned to 20. The Témiscamingue paper, Le Reflet, stopped printing paper editions because of the drop in ad revenue. Even the Énergie radio station cut two positions; its newsroom now has just two reporters covering Abitibi—Témiscamingue.
Take the RCM of Abitibi-Ouest, for example. A few years ago, there were two reporters permanently based there. Now there is just one. That might not seem like a big deal, but it means that a lot of what goes on in the 3,415 square kilometres and 21 municipalities that make up the RCM just does not get covered for want of time and staff.
Losing one reporter position might not seem like a big deal, but it is a monumental loss for small communities in Quebec. One less member of the media means articles and investigative reports do not get written. Events do not get covered. Voices are not heard. This affects the vitality of our communities.
That is why Bill C-18 is important. It is time for GAFAM to share revenues with local media. This money is important to boosting our regional media. It could help local media keep and perhaps even hire journalists, who can then ask us questions and report on the work we do here in the House of Commons. This is called accountability for all politicians.
The Minister of Canadian Heritage has provided an opt-in mechanism for GAFAM. Either they take a forward-looking approach and immediately begin reaching agreements with the various news companies, or the government will say that it will take care of them. It is up to GAFAM to decide.
I also welcome the fact that, with Bill C‑18, the government wants to leave room for independence and transparency in the agreements. Once this is done, GAFAM will have to file the various agreements with the CRTC. The CRTC will be responsible for confirming that the following conditions are met: the agreements include fair compensation; part of that compensation is used to produce local, regional and national news content; the agreements guarantee freedom of expression; they contribute to the vitality of the Canadian news marketplace; they support independent local news; and they reflect Canadian diversity and hopefully Quebec's cultural and linguistic diversity.
If we look at the eligibility criteria for news businesses, only those designated as qualified Canadian journalism organizations under subsection 248(1) of the Income Tax Act will be able to receive compensation when their news content is lifted. Non-Canadian businesses that meet criteria similar to qualified Canadian journalism organizations will also be eligible.
The requirement to employ two journalists is another obstacle for some of the more remote communities in Quebec. Think about it. Some hyper-local media outlets rely on just one person to produce all the news. These media outlets would not be eligible for this program as it currently stands. This is an obstacle to the development of our local media outlets, which are capable of being nimble and proactive.
Since I have the opportunity to speak to Bill C‑18, I would also like to draw my colleagues' attention to the fact that regional and community media will not see a difference or any clear improvement in their economic condition. I would like to know if the government is planning for additional measures. I would like to have answers to these questions.
News Media Canada, the voice of Canada's news media industry, has already stated that it would like us to review the eligibility criteria so that daily papers employing only one journalist are entitled to receive their share of the pie as well. This is a more accurate reflection of the reality of the media in remote areas such as Abitibi—Témiscamingue.
Let us also look at other provisions of Bill C‑18.
I see that the Minister of Canadian Heritage has included provisions to exempt the parties involved in these negotiations from certain conditions of the Competition Act and to require the parties to negotiate in good faith. The bill prohibits a platform from using such means as reducing or prioritizing access to a platform in retaliation or as a negotiating tactic. It allows news businesses to file complaints against the GAFAM with the CRTC if they notice platforms behaving in such a way. There are penalties and fines for the various entities subject to Bill C‑18.
The Bloc Québécois will vote in favour of this bill.
We had been waiting for Bill C‑18, and the bill to amend the Broadcasting Act, Bill C-11, for several years. When I read Bill C‑18, we still did not know how it would be received by media industry groups. We are continuing our discussions, and we will certainly have ideas about how to improve Bill C‑18.
There are many similarities between the Australian law and the Canadian bill. As in Australia, we expect that web giants like GAFAM will step up their efforts to influence, not to say pressure, parliamentarians and the media. I note that the government has been sensitive to the smaller players by allowing them to band together however they choose in order to negotiate, a provision that has been well received.
In Canada, the CRTC will manage the program. The money will go toward journalism, not the shareholders of a news company. I like that. The Australian law maintains confidential agreements and so does Bill C-18, but the government is giving the CRTC the role of reviewing them and checking whether they meet certain conditions that I mentioned earlier in my speech.
I want to explore some of the arguments I found by doing a little research. Let me begin with the good news. Media companies, at least some of them, are doing well thanks to some business decisions they have made. Some have even been able to hire new journalists and create additional positions. Others have gone ahead and brought in a subscription model, which does bring in some revenue. This is definitely not a cure-all, and it would still take a lot to convince me that media companies are able to keep their heads well above water.
According to a number of reports, roughly 18 Canadian journalism organizations have agreements with Meta that will provide nearly $8 million in revenue over the next three years. However, there is a caveat. Facebook says that it has contributed to Canadian media through its News Innovation Test, and that is true, but all the investments went to major Canadian media organizations. Those funds never made it to the local media in my riding or in many other Quebec ridings. That is another reason this bill is important. Without it, local media will definitely be overlooked by GAFAM. This poses a real danger to our democracy.
I want to come back to the fact that questions are also being raised about the negotiation of agreements between media outlets and web giants like GAFAM. It may be easy for large consortiums to get negotiating power, but it is a whole different story for local media outlets that serve small communities.
That is a concern for François Munger, the founder of MédiAT, who is worried that our local news creators will end up with next to nothing. I would like to remind members that the work of journalists in small communities is essential. I will do so by talking a bit about what makes local news unique and by quoting Mr. Munger, who had the courage to start his media company in 2015 in the midst of a media crisis. He said that he was starting a media company in Abitibi‑Témiscamingue because he believed in it and wanted to keep his community informed.
The local news expresses local colour and culture in the community's language. It addresses issues that get residents thinking and even taking the often necessary action to deal with issues that will affect their quality of life. The local news also reports on accomplishments that deserve to be recognized. Overall, the local news serves as a watchdog for the government and businesses. It also serves as the people's watchdog in their dealings with those entities. The local news provides information about municipal borrowing by-laws and violations and often reports on legal proceedings. We can see how important it is. The local news is who we are.
The government will have to provide immediate financial aid for small media outlets that are struggling to survive right now. The measures in Bill C‑18 will take another few months, and the media will not see one cent for at least a year. One possible solution would be for Ottawa to ensure that its ads are placed in these local media outlets that are struggling to bring in significant revenue.
It makes sense that Facebook needs content for its platform. If all the news content were cut from Facebook, there would be nothing left but viral content and entertainment. Evidently, I am not the biggest fan of influencers. To grow their user base and ad revenues, platforms such as Facebook need news. They have every interest in keeping the journalistic community alive and well.
Facebook needs to offer more engaging content, because the more eyeballs it can attract, the more advertising it can sell and the more revenue it will earn. Almost all of Facebook's revenue comes from advertising. Facebook and Google take in 80% of all online ad spending. That is where the real money is. About $193 million of their Canadian revenue is derived from content that was created by journalists and that does not belong to these companies. That is the kind of money that our news agencies could expect to get back in compensation.
In conclusion, Bill C‑18 is one of three bills from this department on the topic of modernizing our communications, and it is designed to address the dominance of multinationals. It would allow the media industry to get back to its roots and would support the industries that play a fundamental role in our democracy.
Our work is far from over, however, since the government has chosen to take small steps and will continue to do so. My Bloc Québécois colleagues have been keeping a close eye on this, and we are pleased to see that this bill includes the many proposals we made or included in our election platform. I must also say that I made promises to my constituents about these proposals, especially with respect to local and regional news media like TvcTK.
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Mr. Speaker, I am very pleased to participate in this fundamental and very important discussion on how a federal, provincial or other government can support journalism and media outlets in our communities, cities, towns and regions across the country.
This is the kind of bill that makes the NDP say, “finally”. Finally, the government is doing something about this issue. It was high time. Unfortunately, as is too often the case with the Liberals, we had to push them for years before they agreed to do the right thing.
We saw it with the broadcasting bill, the official languages bill and with dental care and pharmacare, which are coming. We also saw it with the anti-scab bill, which is part of our agreement and is supposed to be introduced next year.
We always have to push them. In this case, is it too late for some media outlets? The answer is yes. The government is backpedalling, which is too bad. It is trying to salvage something from the wreckage.
Taking this approach and trying to shore up this fundamental pillar of our democracy—local, regional and national media—is the right thing to do. Unfortunately, that observation was made several years ago. Indeed, this crisis has existed for years now; newsrooms have been closing and jobs have been lost, and this has real consequences.
Democracy does not work without this fourth power, without this counter-power, this check and balance that is professional independent media. I will come back to the idea of what is a media outlet, what is a reporter, what is a journalist and what is real journalism versus propaganda or disinformation. This is so important.
It has long been said that there are three main pillars of power in our society: the executive, the legislative and the judicial. However, without the counter-power of journalistic work, there is no real democracy. It is important to establish this from the outset, so that we know exactly what we are talking about.
It is equally important to talk about web giants. They prey on journalistic work. They are simultaneously voracious and greedy. They are parasitic, in the sense that they will scoop up news and feed it to the news aggregators on their websites.
Many web giants do that. They literally steal real journalism, real articles and real news, and they put it on their websites. When people click, web giants cash in. They do not pay for that. They are essentially stealing other people's work.
Someone else does the essential work, and web giants do not pay a penny to take an article from a regional news source, from La Presse, Radio-Canada, Le Devoir or whatever, and put it on their news site. They do nothing. They have no newsroom of their own, and they steal other people's work without offering any financial compensation whatsoever.
At least Bill C‑18 tackles the problem and offers a solution. I am not saying it is perfect or even as good as it could be. It can be improved, but it is worth exploring.
It is important that we, as parliamentarians, address this issue. It is important that we consider these concerns and look at what we can do to improve things so that we can keep this check and balance, this counter-power, in our democracy here in Quebec, here in Canada.
We need to protect the employees, the workers who are experts at reporting the news, digging into things, poking around, asking questions, contradicting us and sometimes even putting pressure on the government, opposition parties and all elected representatives. That is exactly as it should be, and it has to stay that way.
Unfortunately, we are in an ecosystem where selling news is not necessarily the most lucrative. We have seen a reduction, crumbling or erosion of the capacity of newsrooms to ask the real questions and cover what is happening in politics, but also in the economy, in society or in the cultural milieu, for example.
I think the government had to do something. We in the NDP have been saying for years that we needed to do something and support wages, newsrooms and businesses. Furthermore, the balance of power needs to be re-established between the web giants, whose aggregators pick up articles on which they have put no work, effort, human or financial resources whatsoever, and all those who are struggling to survive by asking the right questions and writing relevant articles that make society think and move us forward collectively.
We have heard a lot about local and regional news. It is absolutely fundamental. I asked my Bloc Québécois colleague a question a moment ago.
I have the example of Laval in mind, which is closer to me. For years, Laval did not have a real newsroom, a real media outlet capable of covering municipal politics. Laval is not far enough away from Montreal to have its own media ecosystem, its own newsroom or its own weekly newspapers. On the other hand, Laval is not close enough to Montreal for Montreal media to be truly interested in it. As such, for years, Laval's municipal politics were not really covered.
This situation allowed the former mayor of Laval, Gilles Vaillancourt, since charged and convicted, to embezzle public funds and commit unspeakable fraud that he profited from personally, as did his family and friends. This happened because there was practically no political opposition, no media coverage, no papers strong or independent enough and no radio stations capable of focusing on how contracts were awarded or public funds managed in Laval.
We witnessed what a media desert could lead to: impunity and no transparency. This also allows someone to think they are entitled to everything and they can do absolutely anything they want. It is important to have national journalists, but also local and regional journalists to monitor everything that is happening and all the fine people involved.
I think it is very important to point out that we absolutely must have reporters and resources abroad. These journalists can report on and explain to us what is happening abroad so that Canadians, but also elected officials, decision-makers and economic, social and political forces, are fully informed and able to react appropriately, knowing exactly what is happening in other countries around the world.
We saw this recently with the war in Artsakh, Armenia, with the exodus of the Rohingya from Myanmar, and with what is happening to the Uighurs in China. We absolutely need to know what is happening abroad. We need resources so that we can do that and so that we can have people on the ground who can tell us exactly what is happening.
I am going to take a few moments to show a little bias and say what a wonderful job I think that Radio-Canada foreign correspondents are doing. I tip my hat to them, and I think that there are a lot of people in Quebec and Canada who recognize just how important they are because they observe, analyze and tell us about what is happening abroad.
I cannot name them all, but I want to mention Marie‑Ève Bédard, Tamara Alteresco, Anyck Béraud and Jean‑François Bélanger, who, along with many others, are our eyes and ears in Europe, the Middle East and Asia. Their work is absolutely essential to our understanding of the world.
As we are speaking about journalism, what happens abroad and the accountability that I spoke about earlier, I will take advantage of the forum given to me today to condemn and denounce the murder of Palestinian journalist Shireen Abu Akleh.
She was killed while reporting on an Israeli army operation. She was wearing a helmet and bullet-proof vest with “Press” written on it. It was very clear that she was a journalist. For years, Shireen Abu Akleh was a revered star journalist who worked for Al Jazeera. She was killed.
The NDP condemns this murder, and we are asking for an independent investigation to find out exactly what happened and who was responsible for this act. I believe that many of my colleagues agree with our position.
There were many accounts on the ground. It is rather difficult to hit someone in the face with a stray bullet. Unfortunately, that is how Shireen Abu Akleh was killed. We are asking for this independent investigation, as are many other global organizations.
Yesterday, I moved a motion in the House to condemn the murder of this Palestinian journalist and to ask for an independent investigation. I am very sorry that this motion was not adopted. I believe it was the least we could do.
I am also concerned about what happened next. Israeli police raided the home where the family was gathered and tore down the Palestinian flags that were there. These people just learned of the death of their daughter, sister, friend, niece or cousin. It is absolutely appalling.
It did not stop there. Today, we saw extremely disturbing images from Shireen Abu Akleh's funeral in which Israeli police used batons on those carrying the coffin of the murdered journalist. They waded into the crowd, pushing people back, which nearly caused the coffin to fall. That is indecent and extremely violent. We want to know who did that and we are calling for an independent investigation.
Not only was this woman killed, but the police then showed up at the family home and were pushing people who were gathered for her burial. That is absolutely unbelievable. Who is responsible for that? Who ordered this assault on a grieving crowd, on the family and friends of this journalist who was recently killed while doing her job?
There are a lot of questions we need to ask about the safety of journalists all over the world and about their ability to do their jobs properly. There are also a number of questions we need to ask about the Palestinian territories illegally occupied by the Israeli army. Palestinian or foreign journalists must be able to do their jobs safely and report on the facts of what is going on.
We want to know what the consequences are for the military occupation of a territory, for stolen land, for destroyed homes and for illegal colonies being established very quickly. Thousands of new homes are being built on occupied territory in the West Bank, in defiance of UN resolutions. People on the ground have to tell us what is happening there. If they are killed, there will be no one left to tell us what is going on. The only version we will get will be the official version of government authorities. That is not what we want.
Journalists are being killed in Ukraine as a result of the brutal, illegal invasion by Vladimir Putin's Russia. This regime has killed journalists and political opponents in its own country. It is now targeting and killing journalists in Ukraine. We vehemently condemn these murders, as we should. However, when a Palestinian journalist is killed, there is radio silence.
People have to be respectful, equitable and consistent. Journalism is important everywhere: in Ukraine, Russia, Palestine, Israel, Yemen, Saudi Arabia, France, England, the United States, Canada and Quebec. It is important everywhere and for everyone. I think it is very important to say, loudly and clearly, that the NDP wants to support a free and independent press that can do its work safely. Journalists need to be able to do their work without being targeted by a regime that attacks them and sometimes even kills them or threatens their safety.
The bill before us today, Bill C‑18, is very important because, as I said earlier, it seeks to rectify the plundering of journalists' work and news content. This has severely damaged our ability to tell our communities' stories. For years, the NDP has been working with journalists' federations and journalists' unions to bring this idea forward. Finally, it is happening. Is it too late? Not for those still in the newsroom, but sadly, there may be many who have already left the industry.
I want to share some numbers. In Canada, 450 news media outlets closed between 2008 and 2021. That is nothing to sneeze at. In addition, 78% of people access the news online, often through these major companies' aggregators. Also, a mere 13% of news companies' revenue comes from online advertising or subscriptions.
However, Google and Facebook took in nearly $10 billion in revenue from Canadian online advertising in 2020. Google and Facebook combined account for 80% of the revenue. For years, the government stopped buying advertising in our weeklies and local or regional newspapers. Instead, it was buying advertising from Facebook and Google. Not only did this do nothing to aid journalism, but public funds were being used to pay these large foreign companies, often American, to promote the news that the federal government wanted to promote. It is absolutely unbelievable.
There were two ways the federal government failed to help newsrooms. It allowed them to slowly disappear as a result of the loss of revenue they were experiencing, and it also failed to provide direct support or assistance by buying advertising. Subscriptions and newsstand sales are not what make newspapers profitable, and that has been the case for years. It is the advertising revenue that makes media profitable. That said, ad revenues have changed. They are no longer generated by local radio stations, weeklies or dailies. They are generated by websites. These websites, most of which are owned by large media outlets, steal the work of journalists.
The Liberal government finally listened to reason and thought it might be time to address the problem, since we had lost over 450 newsrooms and hundreds of jobs. We looked at what was being done overseas. The Australian model forces negotiation between the media who produce the news and the web giants who use it, put it on their platforms and distribute it.
The possibility of collective bargaining is really important to the NDP. Local or regional independent media must not be left to face the giants like Facebook, Google and others on their own. They need to be able to come together to speak with one voice and get fair deals. That is really the crux of the matter and what is going to be extremely difficult to hear.
These agreements also need to be public and transparent, because it is important to be able to compare situations. It is important to know exactly what the web giant paid for the use of certain content, for a given percentage, for a given quantity of articles, for each year, in a given market and with a given audience. If that information is not available, everyone will negotiate blindly and it will be extremely difficult. Everyone will be at a huge disadvantage.
There needs to be an equitable power relationship, so these agreements need to include collective bargaining and transparency clauses. It is not enough to say that it is a trade secret, or some such thing. We must ensure that this is known and public, so that people can make comparisons and be fairly compensated for the use of their work.
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