44th Parl. 1st Sess.
December 13, 2022 10:00AM
Mr. Speaker, it is an honour to represent my community of Kelowna—Lake Country and speak to Bill C-18, which proposes a regime to regulate digital platforms and act as an intermediary in Canada's new media ecosystem.
In order to understand what this really means, it is like coming across a newspaper left in a coffee shop, waiting room or staff lunchroom. Dozens or hundreds of people might read that paper throughout the day, even though it was only purchased one time. Should the readers be required to send money to the newspaper each time it is read? Of course they should not. That would be ridiculous. However, the outline of what I just said forms the basis of this Liberal bill, Bill C-18.
The Liberals claim that Bill C-18 would uphold the survival of small community publications and newspapers. The government and the largest organizations say they are looking out for the little guys, but in most scenarios it always seems to be the little guy who ends up losing.
Bill C-18 would allow the news industry to collectively bargain for revenue from social media platforms that the government says are “stealing” journalistic content through users sharing links with friends, family and followers. However, like much of the current government's supposed small business policies, it would be the most prominent companies that would benefit the greatest. The more content they put online, the more money they would make with no effort.
The notion that linking articles is the equivalent of theft has already been ruled out by the Supreme Court of Canada. Justice Abella wrote in Crookes v. Newton, a decision ruling that says links do not carry commercial value. She said:
Hyperlinks are, in essence, references, which are fundamentally different from other [aspects] of “publication”....
A hyperlink, by itself, should never be seen as “publication” of the content to which it refers.
Conservatives believe in a robust local media ecosystem in this country. Should a Canadian newsmaker or collective group of small publications seek to negotiate with Facebook or Google for revenue, they could do so. Smaller organizations are always more nimble. We see this whether it is a municipality versus the federal government or a local credit union versus a bank.
The news industry is in transition with publishing methods and business models. Like its sister regulation in Bill C-11, this bill seeks to reject that kind of innovation in favour of a one-size-fits-all approach and enrich old, outdated and predominantly large organizations currently being outrun by technological change. Also, just like in Bill C-11, the Liberal government has called upon what it appears to view as its most agile, efficient and modern government agency, in their minds, to do this: the CRTC.
The government's prescription of new and continuing roles to the CRTC has stretched its mandate beyond all recognition and ability, and there are many questions on definitions in this legislation and how it would be implemented.
The CRTC is an agency that took over a year to produce a three-digit mental health number. The CRTC had no proactive oversight or risk assessing of telecoms that potentially could have mitigated the massive Rogers outage.
Its 500-plus employees are already charged with the management of large portfolios, including cellular networks, data plans, advertising standards, television services, radio broadcasting, closed captioning, described video, satellite content and now, with Bill C-18, the entire Canadian online news and digital industries. If Bill C-11 is passed, the CRTC will also be asked to measure the Canadianness of 500 hours of uploaded videos posted to YouTube alone every minute.
The government originally tried to shy away from the CRTC's role in this legislation. Now, we hear that the heritage minister is openly promising to “'modernize' CRTC so it can regulate Big Tech” with an unexplained $8.5-million price tag. Bill C-18 would massively stretch the already massive mandate of the CRTC, which one could argue it is already not fulfilling. Peter Menzies, the former CRTC vice-chair, states, “It seems like they [Canadian Heritage] want to have the most expansive, most intrusive, most state-involved legislation in the world in everything they do.”
The CRTC would have a central role in the government's prescribed arbitration process, starting with selecting the pool of arbitrators and ending with the ability to impose settlements outright. The large digital platform negotiations with every Canadian media outlet needs to be completed within six months or then forced into arbitration.
Can the government credibly claim that such an arbitration process would favour small regional publications over giants such as Torstar, Postmedia, Bell, Rogers or the CBC? No, it cannot, which is why, in a technical briefing with reporters, the Minister of Canadian Heritage’s staff acknowledged that the largest beneficiary of this legislation would be the CBC, a news organization the government publicly funds.
Here is how it would work: In this legislation, news outlets would be paid based on content shared or streamed. All the state-owned CBC would have to do would be to livestream 24 hours a day on the likes of Facebook or other platforms, and it would be raking in the cash. Small producers do not necessarily have the content or capacity to do this. This, in fact, would rank up these large organizations even higher due to the amount of content they would put on social media, and it would be funded by the structure of the legislation. The CBC’s advertising revenue is low compared to its massive budget, so this would be an easy way to bring in the cash with literally no effort.
We have heard the government cite Australia as the model to follow. However, our research shows complaints have been made by small media publications in Australia about its news media bargaining laws, the same laws the Canadian government is seeking to copy here.
In a submission to the Australian senate economics committee, the Country Press Australia association, a bargaining group of small regional publications, precisely the kind of group the large media organizations and government say would likely emerge to represent smaller publications in Canada, said of Australia's own Bill C-18, “The Bill is weighted to large media organisations and does not take into account the ongoing need for a diversified media across Australia.” It also said it “could in fact lead to an outcome that is opposite to the intention of the bill, i.e. a reduction in media diversity”.
I am very concerned with the unintended consequences that would be created by this bill, especially with the largest of organizations and the Canadian state-owned media being the biggest benefactors. Sports media companies such as The Athletic have found innovative ways to uphold local sports coverage under the umbrella of an international publication.
Copying Australia's homework would not help us very much if it has already gotten a failing grade. Former Australian prime minister Kevin Rudd testified that Australia’s legislation would be “enhancing the power of the existing monopoly”. Joshua Benton, the founder of Harvard University’s Nieman Journalism Lab, called it “bad media policy”. The inventor of the World Wide Web, Tim Berners-Lee, said laws like Australia’s could make the internet as we know it “unworkable”. Vint Cerf, another founding father of the Internet, once attributed its astonishing economic success to two words: “permissionless innovation”.
Regulations such as Bill C-18 are a permission, and they are the swiftest killer of innovation and the greatest tool of existing media powers to kill competition. We can forget Internet searching as we know it. Calling upon the threadbare CRTC to enforce a dysfunctional Australian-like media policy would do nothing to help the small media markets in places such as my community of Kelowna-Lake Country. It would make permanent the actions of the government to bail out legacy media giants from their own business model mistakes and lack of nimbleness.
If the government was so interested in ensuring that small, regional and rural media have their share of ad revenue, it should stop pumping millions into mainstream media, which gives them the ability to reduce advertising rates and remove $1.3 billion a year from state-owned media. If it is so valued by the Canadian public, it should be able to attract advertisers and fundraise, just as other public broadcast organizations do around the world.
The biggest winners in this legislation would be the biggest media outlets, which is why we see them advocating so strongly for this. In my life experience, anytime I hear the largest of organizations say they are looking out for the little guys and they have their best interest, it is always the little guy who ends up losing.
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Madam Speaker, I cannot put it better than the Independent Online News Publishers of Canada, which said:
Any government intervention into the free press, however well-intentioned, must be carefully considered, as there is a potential to warp outcomes, stifle innovation, determine winners and losers, and compromise journalistic independence.
In its current form, Bill C-18...fails this test.
I agree.
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Madam Speaker, with the passing of the Hon. Jim Carr in mind, I would like to begin by offering my condolences to our colleague's family and friends. I would also like to take this opportunity to wish all members of the House a happy holiday season.
Getting back to my colleague's speech, it is important to remember that Meta, the company that owns Facebook, generated $193 million in sales in Canada in 2021 from journalistic content. In Canada, Facebook makes between 35 and 58 times more money from the media than it pays to the media.
Facebook and Google should be forced to share those revenues, and the Conservatives know what “triple, triple, triple” means, so as to ensure that the media wins.
Would my colleague comment on that?
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