SoVote

Decentralized Democracy

Senate Volume 153, Issue 99

44th Parl. 1st Sess.
February 9, 2023 02:00PM

Senator Miville-Dechêne: First of all, Senator Housakos, journalists do have a choice of whether or not to post their articles online.

I know that you believe very strongly in the principle of individual choice. However, we are talking here about a complete paradigm shift. That means that if media outlets don’t allow their articles to be shared, then they lose a lot of readers. It’s a bit of a paradox because the survival of journalism depends in part on really solid content, the kind of journalism that is different from what circulates on social media.

We know that stand-alone, isolated media outlets will not be able to reach enough people. They are therefore obligated, in this new universe, to make their content available by agreeing to share it. The real problem is that we don’t know how much that journalistic content is worth to a platform like Google. Of course, Google won’t give us its figures. As a result, it is extremely difficult to implement a bill like this one, which seeks to put a value on journalistic content, because we have no idea how much that content is worth to the platforms or what it brings to individual media outlets.

We know they no longer get any advertising revenues because the entire advertising market has been picked up by the platforms, but we don’t know whether that could make a difference in terms of traffic. For example, people from the daily newspaper La Presse told me that they were bringing in decent advertising revenues. It wasn’t a windfall, but they had what they needed to survive. That’s why everyone wants to be on social media. Did you have another question?

[English]

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Senator Miville-Dechêne: Australia certainly isn’t a perfect model, but we noticed that journalists were hired there after the secret agreements that Google and Facebook unfortunately reached with media outlets. We also noticed that, according to some sources, larger media organizations have more money than small ones but that small community media organizations received some money.

As for the Uber that gets you to the restaurant, I tend to agree with Senator Harder because I’m not convinced that’s a good analogy for what’s really happening. There is an exchange, but we don’t really know if the value of journalism to these platforms is equal or unequal to the value journalists derive from being broadcast on these platforms.

[English]

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Senator Housakos: If I understand correctly, senator, you’re essentially saying that journalists need these platforms in order to magnify their work and have more reach. By the same token, they would like to quantify how much monetization is out there in order for them to get their share. That’s the problem.

This is where I’m not quite sure if this bill achieves that goal, and I’m not quite sure how you actually put a number on it.

To go back to copyright, my understanding — I’m not a copyright expert — is the moment the journalist puts out — into the public sphere — their article, for example, then they’ve made it public. It’s being disseminated on all these platforms with their consent because, to your point, they want to magnify their article.

In both those cases, you can’t have your cake and eat it too. You either jump into that milieu or you don’t — where I come from.

[Translation]

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