Senator Loffreda: Thank you for that answer.

Year after year, Canada fails to meet its target for new French-speaking immigrants. It has a lot of catching up to do, and it is urgent. In my view, it is high time that Canada committed to increasing francophone immigration to this country. We’re not the only ones wanting to recruit the best candidates.

Can you confirm that the government’s francophone immigration plan will include strategic marketing and an aggressive recruitment campaign in countries of the Francophonie?

A laissez-faire approach to francophone immigration is no longer good enough.