Senator Gold: Senator Plett, I am going to keep a promise to myself today to not get drawn into this, so I am just going to say this: I have answered your question.

This initiative was in response to the continuing rising cost of groceries that affects moderate- and low-income Canadians. Putting food on the table for yourself and your family is one of the most basic human needs — that and shelter — and the government is doing its part to help Canadians. It is delivering it through the fastest, most efficient and dignified mechanism it can, as any responsible government would and should do.

It is not a PR exercise. This is an exercise in helping Canadians. Those who need it the most know that this is going to help them. With all due respect, I am not going to be distracted or misled by rhetoric around how it is named or — and I am answering the question.