Hon. Robert Black: My question is for the Government Representative in the Senate. Senator Gold, as we have seen time and again, industry remains a vital partner in Canada’s agriculture and agri-food sectors, from the adoption of the Grocery Code of Conduct to partnering with the Canadian Agricultural Human Resource Council for a national workforce strategy. Agriculture and Agri-Food Canada and other federal departments, along with stakeholders and policy-makers, know the importance of collaboration with industry in the ag sector. This helps to guarantee progressive and innovative approaches in making sure Canadians have access to healthy, high-quality foods.

The Association of Canadian Advertisers, along with Food, Health & Consumer Products of Canada, Restaurants Canada and the Canadian Beverage Association, developed a code and guide for the responsible advertising of food and beverage products to children. These organizations represent companies like Ferrero North America, Coca-Cola, General Mills, Campbell Company of Canada, Burnbrae Farms, Cavendish Farms and many more. This ethical guideline and code often far exceed measures laid out in the proposed Bill C-252 and it goes into effect July 1 this year.

Senator Gold, my question is: Why are the code and guide not being considered in the process of adjusting the regulations to marketing to children? Why is your government not collaborating and engaging with all industry stakeholders, instead denying the aforementioned organizations the opportunity to appear during the committee stage of Bill C-252 in the other place? When will your government reach out to these organizations and work with industry? Thank you, meegwetch.

Hon. Marc Gold (Government Representative in the Senate): It is an important question. I’m not seized with the details of the negotiations; they vary from province to province and territory to territory. As we know, health is an exclusively provincial jurisdiction, but the federal government is providing funds. The provinces have happily agreed to share data. Beyond that, the Government of Canada has not purported to tell the provinces how to spend their money out of respect for their jurisdiction and for their particular needs. Again, I encourage those stakeholders to work with their associations, and their provincial governments, to put that on the table so that the available funds can be used properly and effectively. Thank you.