SoVote

Decentralized Democracy

Ontario Assembly

43rd Parl. 1st Sess.
March 25, 2024 10:15AM
  • Mar/25/24 2:50:00 p.m.

This government is spending money hand over fist to brand itself as a good government instead of being a good government. Spending money to convince people of the good work that they should be doing does not fool people into believing these nonsense ads.

The government has spent nearly $25 million on partisan ads, including $20.8 million to promote the Ministry of Health, desperately trying to paint a positive impression of this government, but it isn’t working, because it isn’t real. These partisan ads are not political reality, and people sitting for hours in hospital waiting rooms, or who are desperately trying to get medical care, are not fooled and they’re not fools. They don’t appreciate the wildly out-of-touch, rosy health care picture being painted by these government commercials.

The Premier stood in this Legislature and talked about how good his government is at marketing and branding. Well, imagine if this Premier thought governing was even a fraction as important as branding. And, Speaker, between buck-a-beer stickers that don’t stick and disappearing licence plates, I don’t know how much this government should brag about branding.

Regardless, our motion is to support the official opposition Bill 176, to end the public funding of partisan government advertising. Interestingly, it is a bill we’ve introduced, identical to a bill tabled by the now-Minister of Health, who was a voice then against the behaviour that she is responsible for now.

As the critic for infrastructure, transportation and highways, I was shocked at the terrible ads that Metrolinx ran to admonish and condescend to transit users in the GTA. Folks who have been waiting for 13 years for transit had to endure these “see beyond” ads that gaslighted and diminished real concerns of the public. People thought that they were snarky, sanctimonious and shocking, and these Metrolinx ads were rude and disrespectful to real people who rely on dependable transit to get to work, school and medical appointments.

Worse, Speaker, it was recently reported by the CBC that Metrolinx spent $2.25 million of the public’s dollars to be rude to them—$2.25 million of our own money to condescend to us—rude and inappropriate, but encouraged, because this government loves advertising, even if what they’re selling is stuff and nonsense.

So stop spending public money on partisan advertising. This government needs to be a good government, not just play one on TV.

414 words
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